Enuciate Better. Be Understood, First Time. Every Time. A Blog About Improving Speech.

How to Write a Persuasive Speech: A Step-by-Step Guide

Speech has the power to transform. In contexts ranging from executive offices to news broadcasts to court hearings to family dinners, language moves beyond mere conveyance of data to persuasion and influence. Each presentation and discussion presents openings to mold the environment around us. With endless information flooding society today, the worth of concepts hinges on aptitude to convince.

To create a lasting impact on your audience, you need to prepare your speech with due diligence. A persuasive speech, like food, requires a balanced mix of rhythm, engaging flavors, and thoughtful preparation.

From selecting an engaging theme to polishing your delivery, this guide covers building a convincing speech from start to finish. Step-by-step, it will equip you with techniques and insights to master the art of persuasion. By the end, you will have a comprehensive toolkit on how to write persuasive speeches that captivate audiences and motivate change. Whether you are a novice or experienced speaker, prepare to level up your skills and learn how to bring ideas to life through the power of the spoken word.

How to Write a Persuasive Speech

Writing a persuasive speech that truly captures an audience is an art form that requires practice. Follow these proven steps to develop a speech that persuades listeners to accept your viewpoint.

Step 1 Choose your topic

  1. Select a subject that is timely, controversial, and relevant to your audience. This keeps them engaged.
  2. Make sure it’s narrow enough to cover in depth within time limits.
  3. Pick an issue you have credibility on and can back with evidence.

Example: Topic – legalizing marijuana. This focuses specifically on legalization for recreational use by adults rather than medical marijuana.

Legalizing recreational marijuana is a hotly debated, complex issue that engages audiences. It’s quite narrow – focused just on adult recreational policies rather than medical use.

Step 2 Determine your position

  1. Research both sides first if needed to decide your viewpoint.
  2. Your position should be clear – are you advocating, opposing, proposing a solution?
  3. Don’t assume audience agrees with you. You may need to sway established opinions.

Example: Your position – argue to legalize recreational marijuana. You are clearly advocating for policy change rather than a neutral or opposing view. Requires changing minds.

Step 3 Identify your audience

  1. Consider demographics like age, background, political affiliations.
  2. Determine their attitudes, assumptions, beliefs about the topic.
  3. This allows you to address concerns, knowledge gaps, objections etc.

Example: Your audience – state lawmakers. A state legislative committee has the power to directly change laws. They likely have established views and require practical rationale more than moral appeals.

Step 4 Research extensively

  1. Collect convincing facts and statistics from reliable published sources.
  2. Seek out real-life examples that illustrate key points.
  3. Interview credible experts if possible for quotes or testimony.

Example: Your research – tax projections, usage rate statistics, and crime data make a financially and socially pragmatic case – appropriate for an audience of lawmakers.

Step 5 Craft a clear, arguable thesis statement

  1. State exactly what you want audience to think, do or believe by end.
  2. Phrase as a logical proposition that requires evidence to support.
  3. Remind the audience of this central statement throughout speech.

Example: Your thesis – states should legalize marijuana due to potential tax revenue and low public safety risk.

Frames the debate in pragmatic terms of benefits outweighing potential downsides based on state’s circumstances.

Step 6 Outline key arguments

  1. Organize 5-6 main reasons why your argument is valid.
  2. Each major point should directly link back to proving your thesis.
  3. Arrange points strategically – save emotional appeals for last.

Example: Your main points – taxes, usage rates suggest low risk, less incarceration.

Choose points that directly serve the thesis of fiscal and social gains relative to drawbacks.

Step 7 Grab attention upfront

  1. Start with an anecdote, analogy, vivid image or statistic on the issue.
  2. Ask a rhetorical question that provokes interest in your stance.
  3. Get listeners invested in topic right away.

Example: Your attention grabber – US lost $7 billion in taxes from prohibition. Hard statistic spotlights financial opportunity costs to capture fiscally-minded politicians.

Step 8 Close memorably

  1. Circle back to opening hook or story.
  2. Summarize key arguments and restate your central thesis.
  3. End with a call-to-action for listeners to adopt your position.

Example: Your conclusion – summarize financial gains and social benefits from legalizing. Bookend speech by reiterating the tangible positive impacts covered.

Step 9 Include vivid language

  1. Use rhetorical devices strategically for greatest emotional punch.
  2. Visual words, metaphors and phrase repetition increase persuasive power.

Example: Your language – alliteration, metaphor about legalization. Creative language makes key arguments more memorable and appealing.

Step 10 Practice extensively

  1. Refine logic, organization, wording through repeated rehearsals.
  2. Strive for smooth delivery, conversational tone, eye contact.

Example: Your practice – time sections to meet timeframe limits. Precise rehearsal allows tailoring content to fit venue’s schedule.

Choosing the Perfect Topic

You should choose a topic that interests you, or you’re passionate about. This way, your passion and authenticity will be evident from your speech and your work behind it. Your enthusiasm will spread like wildfire, influencing the entire audience and persuading them of the distinct value and relevance of your chosen topic.

You can also opt for a controversial topic. They tend to grab the attention of the audiences due to the sheer number of varying opinions they create. Of course, the topic should not be inflammatory but openly challenge a viewpoint while supporting another. 

It’s much easier to be convincing if you care about your topic. Figure out what’s important to you about your message and speak from the heart.

Nicholas Boothman

The key here is to present a clear and focused argument while using persuasive techniques to strengthen your message. Some tips for choosing a controversial topic include:

  • Research trending topics and keep an eye on new developments
  • Always consider your audience and their interests
  • Topics that are multifaceted work best, i.e. they have multiple opinions
  • Your interests and passions are of supreme importance, so choose accordingly

By opting for a disputing topic, you divert the audience’s attention toward the discussion and compel them to engage in a conversation.

Why Persuasion Falls Flat

Failed organizational changes, lost sales, and unmotivated teams often stem from focusing more on your message than your audience’s mindset. Effective persuasion requires first understanding your listeners’ viewpoint.

Not Understanding the Audience

Step into your audience’s shoes by asking:

  • Who are they and what matters to them?
  • What hopes and pain points do they have?
  • How will your ideas benefit them?
  • What existing opinions do they hold?

Gauging their outlook allows customizing content for maximum resonance and preparing to address potential resistance.

Not Enough Evidence

Speeches flounder without substantiating facts and statistics to reinforce emotional appeals. Research and metrics lend credibility essential for persuasiveness.

Poor Communication of Data

Conversely, an overload of logical but dry data sans narrative proves equally ineffective for swaying minds. To put it in simpler terms, imagine being served a dish that’s all seasoning and no substance. It might initially catch your attention, but it will quickly become overwhelming and unappetizing.

Similarly, when a speech is overloaded with data but lacks a compelling narrative to tie it all together, it fails to engage the audience and motivate action. It’s not enough to simply present facts and figures. You need to weave them into a story that connects with your audience on a deeper level, making the data more meaningful and memorable.

Conducting Thorough Research

A persuasive speech needs three things: facts, figures, and extensive knowledge of the topic. 

When you research the topic extensively, it gives you a deeper understanding of the topic and its surrounding areas. It aids in forming persuasive arguments and later tackling any counterarguments down the line. 

Utilizing Rhetorical Devices

A rhetorical device is a tool that speakers use to convey their message more effectively. These tools can be used to enhance the persuasiveness of a speech, make it more memorable, or make complex ideas easier to understand. They are the spices in the soup of your speech, giving it flavor and making it more appealing to your audience. Some common rhetorical devices include metaphors, similes, alliteration, hyperbole, and repetition. Understanding how to use these tools effectively can greatly enhance your ability to deliver a powerful, persuasive speech.

Clever use of rhetorical devices can make or break your speech. It can help present a logical argument that sounds more credible and believable. For example, you can employ metaphors, smilies, or analogies to simplify complex ideas. These devices help paint vivid pictures and reinforce your message. Some other devices include alliteration, hyperbole,  onomatopoeia,  oxymoron, and satire.

If you want your words to stick and leave a lasting impression, rhetorical devices are your best friends. They can transform your speech from a simple presentation of facts into a compelling narrative that engages and persuades your audience. So, don’t be afraid to experiment with different rhetorical devices and see how they can enhance your speech.

Addressing Counter Arguments

The first step should be acknowledging the opposing point of view from the audience. Understanding counterarguments is important as it helps you counter them and refute them. Suppose you’re talking about social media and how it provides a platform for self-expression and connectivity; you can also mention its drawbacks. 

You can emphasize the potential adverse effects of excessive social media use, like promoting unrealistic standards, cyberbullying, or contributing to anxiety and depression. 

When addressed properly, counterarguments can strengthen your argument. It can also help clear any doubts or potential questions in the rest of the listeners’ minds. 

Crafting a Compelling Speech Structure

Writing a speech is like constructing a building; you need a firm foundation so the rest of the building can stand on top of it. The topic, your research, delivery, and introduction should be flawless so that the rest of your arguments and topics can stand on a solid base. 

Next, we will see how you can achieve an engaging introduction that can grab the attention of the audience from the get-go. 

Engaging Introduction

An introduction is like the foundation of your speech. It’s the first impression you make on your audience, and it sets the tone for the rest of your presentation. Create a welcoming atmosphere and proceed logically and strategically, stating your agenda. You can also actively engage the audience in the speech by handing them a question, a riddle, or something to think about.

This engagement is crucial as it not only piques their interest but also encourages them to actively participate in the discourse, making the entire experience more interactive and dynamic. You can do this by asking them to imagine a given scenario or asking them questions they can all think about objectively. For example, ask them what they think about world peace and how to achieve it. This not only gets them thinking but also gives them a sense of involvement in the speech, making it more personal and impactful.

Next, let’s look at how effective persuasive speeches artfully blend three key elements: credibility, emotion, and logic. Integrating aspects of all three makes for compelling rationales.

Establish Trustworthiness

Audiences are more receptive to speakers they deem knowledgeable, ethical and reliable. Just as you wouldn’t accept medical advice from someone without proper credentials, listeners want to know the speaker has relevant expertise.

Exude confidence in your material, highlight pertinent experience, and share insights judiciously to come across as a trusted authority.

Tap Emotion

Savvy advertisers understand that selling a feeling makes products more tantalizing. Similarly, persuasive speeches can harness emotional pull through vivid stories, metaphors and sensory details that resonate. Illustrate your ideas’ personal impacts to generate excitement and investment.

Think about the last commercial that really made an impact on you. It probably wasn’t just listing off product features or statistics. More likely, it was telling a story or painting a picture that made you feel something. That’s because emotions are a powerful tool in persuasion. They can make your audience care about your topic on a deeper level, and make your message more memorable.

When you’re crafting your speech, don’t just focus on the facts. Try to incorporate elements that will appeal to your audience’s emotions. This could be a personal story that illustrates the impact of your topic, or a metaphor that helps your audience visualize your ideas. You could also use sensory details to help your audience imagine what it would be like to experience what you’re talking about.

For example, if you’re giving a speech about the importance of clean water, you could tell a story about a community that didn’t have access to clean water and the struggles they faced. Or you could use a metaphor, comparing clean water to a lifeline, necessary for survival.

By tapping into your audience’s emotions, you can make your speech more engaging and persuasive. You can make your audience not just understand your ideas, but feel them. And when your audience feels something, they’re more likely to be motivated to take action.

Provide Proof

For full persuasiveness, combine passion with substantive proof. Back claims with ample factual data like statistics, expert support and customer evidence to satisfy the logical mind. Bolster rational appeals through outside validation.

Incorporating aspects of credibility, emotion and reason creates a well-rounded speech that speaks to hearts and minds. Cover all three bases for maximum influence.

Delivering Your Persuasive Speech with Confidence

Now, equipped with a well-structured speech, you need to execute it with confidence and a compelling voice. You need to breathe life into static words and give them the power to shape narratives. Your voice along with your body language, can be the perfect combo in delivering a cogent speech. 

Eye Contact and Posture

The way you hold yourself and engage with your audience during a speech tells its own story. Maintaining a good posture, which can be achieved by standing with your feet shoulder-width apart and avoiding unnecessary movements, is crucial. Good posture can be maintained by planting feet shoulder-width apart avoiding side-to-side shifts. Pacing while speaking also helps keep a steady posture.

To enhance eye contact, actively engage with individuals in the audience. Adjust your body and feet’ positions and try to involve all audience members in the interaction. Sustain an eye contact with individuals for 3 to 5 seconds.

Using Visual Aids

Visual aids enhance the engagement of the audience with their vibrant appearance and textual presence. You can utilize visual aids such as PowerPoint presentations, charts, graphs, images, or videos to emphasize your message. 

Keep visuals simple, uncluttered, and directly related to your key points. A well-chosen visual aid not only reinforces your argument but also adds an extra layer of professionalism to your persuasive speech.


Persuasive speech requires careful planning and execution. It requires you to choose the right topic, define your objective, conduct thorough research, craft a compelling speech structure, and deliver it confidently. 

A logical flow of value-adding information will engage your audience throughout the speech. It’ll also help convey your message in a better way. You can utilize rhetorical devices like metaphors, alliteration, oxymorons, or satire to add a punch to your speech. Maintain eye contact and correct posture to further build an emotional connection.

Q & A How to Write a Persuasive Speech

The content of this article is not intended to be a substitute for professional medical advice, examination, diagnosis, or treatment. You should always contact your doctor or other qualified healthcare professional before starting, changing, or stopping any kind of health treatment.

How do you start a persuasive speech?

Starting your speech with a solid, attention-grabbing hook is the perfect foundation for a persuasive speech. You can start with a fun fact, personal anecdote, or interesting statistics to spark interest in your audience. By starting off with something that piques the audience’s curiosity, you engage them from the get-go, increasing the likelihood that they will stay tuned for the rest of your speech. This could be a surprising statistic that challenges their preconceived notions, a provocative question that stimulates their thinking, or a compelling story that resonates with their experiences or values. Remember, the first few seconds of your speech can make or break the audience’s interest, so invest time in crafting a powerful and engaging start.

How do you structure a persuasive speech?

Formatting is integral in keeping a flow and your audience hooked. Start with a captivating hook to spark curiosity. Then, focus on curating a main body with all your topics elaborated. Here, you can employ various rhetorical devices to make your speech compelling. Lastly, add a comprehensive conclusion that summarizes the case and includes a persuasive CTA. 

How many key arguments should be included in a persuasive speech?

There’s no fixed number of arguments to include in a speech. Add two to four key ideas in a persuasive speech to effectively communicate your message. The main aim should be a concise and impactful delivery.

What are examples of persuasive speech?

Some examples of persuasive speeches include Martin Luther King Jr.’s “I Have a Dream”. It was able to change the narrative of many when it was first delivered. Even today, it serves as an example of a persuasive speech due to its effective use of rhetorical devices, emotional appeal, strategic structure, and the sincerity and credibility of the speaker.

Another classic example is Winston Churchill’s “We Shall Fight on the Beaches” speech. Delivered during World War II, it served to rally the British people during one of the most challenging times in their history. Churchill’s masterful use of language, his unyielding resolve, and the stirring emotion he evoked in his listeners made this speech a powerful tool of persuasion.

On a different note, Susan B. Anthony’s “On Women’s Right to Vote” is a compelling example of a persuasive speech on social issues. Her impassioned plea for women’s suffrage, backed by logical arguments and a deep understanding of the topic, made her speech a cornerstone in the fight for women’s rights.

These examples underline the power of persuasive speech in effecting change, influencing opinions, and inspiring action.

How to write a persuasive speech?

Hook your audience from the start with an intriguing opening like a captivating anecdote or eye-opening statistic that challenges assumptions. This grabs attention and draws listeners into the speech’s narrative.

Research thoroughly to grasp all facets of the issue, including counterpositions. This comprehension enables preemptively addressing opposing views within the speech itself, lending more persuasiveness through tackling critiques head-on.

Keep the audience front of mind when researching to understand motivations and values. Customizing talking points to what matters most to listeners makes the speech more relatable and compelling.

Anticipating doubts allows airing out listener concerns. Deftly dispelling these reservations builds credibility by signaling having seriously weighed perspectives.

Finally, embed credible evidence like statistics and expert opinions to substantiate claims. Packed with validating facts and figures, speeches become more convincing, so robustly support each point.

What is a Call to Action Speech?

If your persuasive speech fails to stir your audience, you may as well have emailed your ideas. Effective call-to-action talks, like all persuasive addresses, compel listeners to change through skillful appeal.

A call-to-action specifies what you want the audience to do to further your ultimate goal. What concrete outcomes do you hope to achieve and how can your listeners help make them happen?

Perhaps you seek supporters to champion your brand, trainees to complete a course, or customers to schedule sales meetings. Beyond tangible acts, target transforming mindsets or adopting new perspectives. Rather than prompting action, reframe beliefs around a person, product or policy.

Before crafting your appeal, consider: “What ideas and assumptions do they hold now and what ideas do I want them to hold when they leave?” Outlining these shifts in outlook lays the foundation for an impactful call-to-action.

Share this article
Shareable URL
Prev Post

Overcome Difficulty Finding Words: Effective Strategies to Sharpen Your Speech

Next Post

Speak with Confidence: Top Tips on How to Stop Mumbling and Be Heard

Read next